Regional specialty food products

  • « The Response of Vietnamese Consumers »
    TRAN Thi Tham
    (doctorante CIRAD/SupAgro Montpellier, Univ. Montpellier I)

    Date 03 / 2009

    Archive Session 2



    Many studies have been conducted with regard to regional specialty food products in developed countries, showing the importance of these products both in terms of regional development and consumer satisfaction. However, few studies have been done on this topic in developing countries like Vietnam, especially from the standpoint of the consumer. This article aims to present empirical findings regarding regional specialty food products, consumer trust, and also product potentials from the Vietnamese consumer’s point of view.

    Based on personal interviews and focus groups with 105 consumers in the two largest cities, Hanoi and Ho Chi Minh, results showed Vietnam to be rich in regional specialty food products. Vietnamese consumers have quoted 265 regional speciality food products and they are perceived as good, safe, and typical items worthy to be considered as representative of Vietnam. The survey also reveals that, for commercial purposes, wrongly identifying food products as coming from well known geographical regions is commonly practiced.

    Unfortunately, there is also much abuse in this regard. Yet trust has an important role to play for proper consumer identification of authentic regional specialty food products.

    Key words: Regional specialty food products, Vietnam, consumer’s trust

    Download full article : DoctS5 – Trân Thị Thắm (pdf)

    AUF ASSV Pôle universitaire français Vietnam National University, Hanoi